Essence is a luxury beach wear brand that markets bikinis, sarongs, kaftans and other fashion accessories. They were building a global brand that caters to global audiences. We were tasked with creating a brand that embodied their ambitions.
We built the brand into the environment, and our
brand voice, ‘Surf. Sand. Luxury.’ gave Essence the
perfect platform to engage luxury audiences.
We evolved a sophisticated communication and design template for the brand that reinforced its luxury credentials. The theme, and subsequent visual deck, was carefully crafted to build the brand into its environment.