Most real estate projects in South Mumbai struggle with density, and therefore, the problem of your view being cut off by future developments. When the promoters came to us with a luxury project that promised spectacular, timeless views, we knew we had something special on hand.
The ‘timeless’ quality of the project – design aesthetics, location, amenities – led to the development of a brand voice that would appeal to our intended audiences. The idea ‘Your own legacy’ intuitively appeals to well-heeled people who understand the badge value associated with acquiring things that don’t come with an expiry date.
We built a logo symbol that came close to the kind of iconography used in crests.
Different creative disciplines came together to build a vibrant design and communication template for the brand. The project scope covered Strategic Design, Advertising, Media, Graphic & Publication Design, Environment Branding, Digital and Merchandising. And has helped to evolve a visual language that is unique and distinctive from its competitive peers.