Owning the strength platform
The training segment within the sports shoe industry is rapidly growing in India. The Skechers GOTrain range is the perfect shoe for intensive strength training individuals. How to differentiate in a category where we were late entrants became the challenge.
We conceptualized an India specific campaign for the launch of the GOTrain range. The TRAIN STRONG creative message didn’t hinge on contrived messaging. We simply put the shoe in a tough environment and let the powerful visuals speak for itself.