Rebranding a fashion brand with love
Kaveri is a fashion label founded by Kaveri Lalchand who designs linen based women’s apparel that meets the global sensibilities of contemporary Indian women. Her label had grown tremendously over the years and needed an identity that captured the sophistication and sensibilities of the designer.
The identity was built around the idea of ‘Everyday Beautiful’. The idea is that design inspiration is not about epiphanies as much as it is about discovering ideas in the nooks and corners of everyday life. The resultant identity and visual language build on global aesthetics while retaining Indian-ness of its designer.
Our effort covers all design, communication, and environment interfaces of the brand.