BUILDING
A HERO
ARCHTYPE
FOR The Campaign →
RUNNING
Running doesn’t have
superstar sporting equivalent.
The ones that are famous
are already engaged
by other brands.
So how does one make
in-roads into the
running community?
Specially knowing that the
running community in India
is still very niche and
tends to move in packs.
- Strategy
- Identity
- Digital
- Retail
- Communications
‘Choose Greatness’ was the theme on which we conceptualized a multi-film series, that chronicled Kavita Raut Tungar’s participation at the Skechers sponsored LA Marathon. It captures the grit and determination needed to rise to the top from difficult personal circumstances. The ensuing campaign helped Skechers engage runners and running communities across the country through an inspirational athelete's personal journey.
The Result
OVERALL BRAND IMPACT
Skechers crossed 1,000,000 pairs sold for the first time in the Indian market over the course of our partnership with the brand. Some of the properties we innovated continue to be marquee marketing events / IPs for the brand.