Essence
Luxury beach wear
Essence was a new-to-market, luxury beach wear brand that was launched for global markets. Designed with an international resort wear audience in mind the range included bikinis, sarongs, kaftans and fashion accessories. Our approach focused on bringing the message and medium to come together to tell a story. Inspired by the name Essence, we captured the ethos of the brand by putting it in its natural environment.
- Naming
- Identity
- Retail
- Communications
- Visual Language
- Publication Design
- Advertising
The Campaign →
Surf,
Sand,
Luxury.
Drape yourself in unprecedented luxury.
OVERALL BRAND IMPACT
Our work paved the way for a strong consumer franchise for the brand. It created interest among leading global hospitality chains who have since created retail space for the brand on their properties.