Kaveri
Everyday Beautiful.
POV was brought on-board to do brand strategy and an identity, visual language and retail design program for the launch of the retail label, Kaveri. The idea was to organise the brand for a larger national and global play.
- Strategy
- Digital
- Identity
- Retail
- Communications
- Visual Language
- Publication Design
The Campaign →
Everyday
Beautiful.
Kaveri’s design isn’t about ‘big bang’ or epiphany moments. Her design sensibilities lie in the nuances and subtleties of daily life. Built around the voice ‘Everyday Beautiful’, we gave the brand a unique identity & communication form that embraced a global idiom without losing its Indian roots.
We built the brand to be bigger than seasonal considerations. The presentation is all about pieces you want to touch and wear every day.
OVERALL BRAND IMPACT
Our work gave the brand a sophisticated and versatile program to create a national and global play. It continues to make strides in a sea of undifferentiated fashion labels.