Put the shoe in a tough training environment and let the visuals speak for themselves.
The Campaign → Train strong
- Strategy
- Identity
- Digital
- Retail
- Communications
The training segment within the sports shoe industry is rapidly growing in India.
The Skechers GO Train range was the perfect shoe for intensive strength training
individuals. Our challenge was to differentiate in a category where we were late entrants.
BRAND IMPACT
The campaign gave the brand a strong and distinctive platform on which to build its training range. It also led a larger creative and content effort that allowed it to make a mark in a category dominated by other global heavyweights.